PRE -WHITENING SWABS® are developed around sound scientific principles:
Maximizes the brightening and whitening effects of PRE-WHITENING Swabs® In human anatomy, human eyes view what should be “absolute white” as being slightly yellow. Since blue is the complimentary color to yellow, the special blue tint helps teeth appear whiter and brighter.Our patented formulation also absorbs ultraviolet light while emitting a white light reflection.
Dr. Giniger has 21 years of experience working for oral care companies and 25 years working as a dentist. He has a special interest in “rapid penetrating” and “effervescent foaming” oral care products and has published several manuscripts relating to this topic.
He has worked full time for many oral care and dental products companies. Of note, he has worked full time for Colgate-Palmolive Company, the world’s largest consumer oral care company. He has also worked, or consulted for Go Smile, Procter & Gamble, Church & Dwight, BriteSmile, Discus Dental and many others. Over the years Dr. Giniger has helped to develop many new oral care and dental products for commercial sale and they have sold more than $10 billion dollars in aggregate for the companies he developed them for. He also currently performs contract clinical research for the world’s largest companies.
Dr. Giniger is the recipient of many awards and accolades including the prestigious NIH Physician-Scientist Award and many other scientific grants. He was also the recipient of the Lester Burkett Award from the Academy of Oral Medicine for excellence in that sub-specialty of dentistry and has been awarder membership in the Omicron Kappa Upsilon National Dental Honor Society and fellowship in the the International College of Dentistry.
Moreover, Dr. Martin Giniger has been employed by the United States of America Federal Trade Commission to serve as lead expert witness in all oral care and dental related litigation, In this capacity, Dr. Giniger along with a team of Attorneys from the US Justice Department, won a landmark verdict in June, 2011 in the matter of the United States of America versus the North Carolina State Board of Dental Examiners.
Dr. Giniger’s academic positions have included Professor of Physiology at the Louisiana State University School of Medicine, Assistant Professor of Oral Medicine at the Louisiana State University School of Dental Medicine, Director of the Medical Blood Chemistry Laboratory at Louisiana State University School of Dental Medicine, Clinical Scholar at the University of Connecticut, Director of the Division of Diagnostic Sciences at the University of Medicine and Dentistry of New Jersey and Director of the Department of Community Services at UMDNJ-New Jersey Dental School.
Dr. Giniger has authored numerous articles and is frequently interviewed by dental journals and consumer magazines; has appeared numerous times on the covers of several widely-read dental journals in the USA and has appear as a guest commentator on many local television news stations.
“Pure Image Teeth Whitening was personally chosen by Dr. Martin S. Giniger, D.M.D., Ph.D., MsD, FICD as his exclusive Canadian distributor and to represent PRE WHITENING Swabs Corporation’s patent pending novel consumer and professional dental products, throughout North America, including foaming oral health innovations, including a new patent-pending oral foam, that uses the power of effervescing oxidizers to whiten teeth, thus replacing traditional tooth “pastes” for daily use. Dr Giniger’s scientific direction will further the progress of Pure Image’s goal in becoming the leading innovator in the over-the-counter, consumer friendly ‘All-Natural’ dental products.”